关键词: 创业自我效能, 性别角色取向, 认知风格, 中介作用

Abstract:

Abstract: In recent years, the more and more attention on research of Entrepreneurial Self- Efficacy (ESE). From the perspective of research at home and abroad, The research of ESE mostly the ESE as entrepreneurship researches of prediction variables for empirical research. The main point below: One is that ESE could predict Entrepreneurial intentions; Another ESE can predict the organizational performance after the Entrepreneurship. In the past two years, some scholars have begun to explore the factors affecting the ESE. Mueller（2008）et al. studied on Gender-role orientation in the four stages of venture tasks (searching, planning, marshaling and implementing) effect on ESE. Founded that among both males and females, Different gender-role orientation of the individual, who has different level of ESE. Kickul（2009）et al. studied the cognitive style in the four stages of venture task effect on ESE. The study founded that individuals’ cognitive preference for analysis or intuition influences their perception and assessment of their ESE in their intentions to create a new venture. This study has combed the above research, that ESE has intermediary function. The intermediary function mechanism can help people better understand ESE, Find ways of cultivating ESE, The entrepreneurial education will have greater contribution.

Key words: Entrepreneurial Self- Efficacy, Gender-role Orientation, Cognitive Style, Intermediary function