心理科学 ›› 2012, Vol. 35 ›› Issue (6): 1423-1428.

• 社会﹑人格与管理 • 上一篇    下一篇

社会决策:自我利益与他人利益的权衡

张慧1,苏彦捷1,张康2   

  1. 1. 北京大学心理学系
    2.
  • 收稿日期:2012-05-02 修回日期:2012-05-24 出版日期:2012-11-20 发布日期:2012-11-20
  • 通讯作者: 苏彦捷

Social decision-making: The equilibrium between self-interest and the interests of others

  • Received:2012-05-02 Revised:2012-05-24 Online:2012-11-20 Published:2012-11-20
  • Contact: Yanjie SU

摘要:

自我利益与他人利益之间的冲突是社会决策中最重要的心理冲突之一。在自我利益与他人利益中寻求平衡是社会决策的关键。西方经济学理论在很长一段时间里认为,追求自我利益是人类行为的唯一动机。近年来越来越多的理论和实证研究表明在社会互动中,人类同时也会关心他人的利益。本文试图将自我利益和他人利益作为社会决策中利益权衡的两端,综合起来阐释诸如合作、利他、公平、利己等人类社会决策行为的重要概念,力图将纷繁的概念整合到统一、清晰的框架中。

关键词: 社会决策, 自我利益, 他人利益, 合作, 利己

Abstract:

The conflict between self-interest and the interests of others is assumed to be one of the key conflicts involved in social decision-making. The trade-off between self-interest and the interests of others becomes pivotal. In classical western economic theories, pursuing material self-interest was assumed to be the sole motivation of people. This assumption has been challenged recently in the field of Developmental Psychology, Comparative Psychology, Economic Psychology, Behavioral Economic, and Neuroeconomics. It is established that people also concern others’ welfare. The concurrence of pursuing self-interest and concerning the interests of others brings about the problem how people consider the equilibrium between them. Several important conceptions, such as proself behavior, strategic other-regarding behavior, prosocial behavior, cooperation, altruism, reciprocity, fairness and so on, involves the trade-off between self-interest and the interests of others. However, previous theories failed to integrate all these miscellaneous conceptions. In this review, self-interest and the interests of others were constructed as two sides of the equilibrium involved in social decision-making. Through the construction, such important conceptions involved in social decision-making behavior such as proself behavior, strategic other-regarding behavior, prosocial behavior, cooperation, altruism, reciprocity, fairness and so on, were integrated into one framework. The concept of fairness means considering self-interest and the interests of others to the same extent. The concept of proself means considering self-interest more than the interests of others. The concept of strategic other-regarding means strategically consider others in order to pursue self-interest. The concept of altruism means sacrificing self-interest to benefit others. The concept of cooperation means considering the interests of both sides simultaneously. The concept of reciprocity means sacrificing self-interest to benefit others in the first time, and get a pay back in the next time. Theories and empirical findings of each conception were discussed. In conclusion, under the construction of self-interest and the interests of others as two sides of the equilibrium, important conceptions such as fairness, cooperation and so on involved in social decision-making could be integrated into one unambiguous framework.

Key words: social decision-making, self-interest, interests of others, cooperation, proself