Abstract:

On the Psychological mechanisms of ambivalent attitude (AA), Cacioppo and Berntson advanced model of evaluation space in 1994, and Priester and Petty proposed GTM (The gradual threshold model) model in 1996, both of which focus on the formation of AA and form the theoretical basis of the internal mechanism of AA, but there lacks in such respects like the representation and resolution of AA, and its impact on information processing. With the more thorough research on AA, we have a growing need of guidance of theories on the psychological mechanism. This article attempts to do some generalization and appraisal about theoretical models of psychological mechanism of AA. Moreover, the current progress in attitude theories and empirical studies provides a possible method for in-depth explanation on the internal mechanism. By virtue of literature research, the article introduces four newly theoretical models associated with the analysis of psychological mechanisms underlying AA, i.e. the model of attitude as object-evaluation association, the meta-cognitive model of attitude, the iterative reprocessing model, the model of distributed connectionist representation and so on. and connected recent empirical findings to analyze and evaluate. For different theoretical hypothesis and construction, the four models on attitude focus differently on representation, formation and resolution of AA. The object-evaluation association model stresses the attitude formation process to analyze how ambivalence generates, and it provides the novel explanation on AA from the scenarios interaction and the diversity of classification, and views that ambivalence is not caused by two kinds of evaluation activated spontaneously, but by the rapid conversion among different assessment classifications. The meta-cognitive model of attitude pays more attention to the analysis how ambivalence is represented in the memory, and it classifies AA into two forms from the angle of meta-cognition of AA: Explicit and Implicit, and it also gives some specifications on Explicit and Implicit conversions concerning attitude change. The iterative reprocessing model emphasizes the role of the analysis of higher cognition processing in solving ambivalence, and it furthers studies with the corresponding neuron-physiological mechanism. The model of distributed connectionist representation puts its focus on building from the momentary scene to analyze the activation and representation of AA, and weakens the di

Key words: ambivalent attitude, psychological mechanism, theoretical model

摘要：

矛盾态度已发展为态度研究领域一个重要方面，在理论和实证研究都取得重要进展，但是对矛盾态度心理机制的探究还处于滞后的态势。本研究试图对矛盾态度心理机制研究做一个较系统的梳理，引入对象与评价的联结模型、态度元认知模型、重复加工模型和表征分布式联结主义模型等四种态度理论模型有关解析，并结合相关实证研究予以阐述和评价。未来该领域的研究应加强矛盾态度研究的元分析、各研究之间的沟通和整合、实证研究范畴的拓展、新技术的引入等问题的研究。

关键词: 矛盾态度, 心理机制, 理论模型